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Registering a trademark gives you exclusive rights to use the brand name or logo in your specific field—whether in Estonia, the EU, or both. No one else can legally use or register the same mark without your permission. A registered trademark is one of the most effective ways to protect your brand from unfair competition. It helps you prevent others from using your name or copying your identity for commercial gain. It’s also cheaper and easier to register your trademark than to prove ownership in court later. In fact, several EU countries—including Estonia, Germany, and Spain—already check the EUIPO trademark database before allowing company names to be registered. This means that if your company name is already registered as a trademark, others cannot use it unless you allow it.Exclusive rights in EU.